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How to set up WhatsApp Business Profile?

· WhatsApp For Teams,Getting Started,Guides,WhatsApp Marketing

WhatsApp is the world's most commonly used instant messaging app. Over 1.3 billion users use it to connect with friends and family on a regular basis, spending more time talking than they do on their accounts on Facebook or Instagram.

WhatsApp is the medium that will help you reach your customers quickly, at no cost, if you want to sell your goods online but lack the expertise and/or the time required to create a website. For this purpose, businesses may use this platform to promote their goods and/or services, despite the fact that WhatsApp was not developed as a marketing tool. So let's understand what wonders you can add to your business using WhatsApp and how.

Why would you want to use WhatsApp as a contact tool?

Well, WhatsApp helps you to meet your customers wherever they are and to build a personal connection with your customer, who, in the future, will feel respected and are more likely to buy from you. Besides, as you have seen, it is easy and practically free to use to help your customers during the buying process.

Step 1: Download the app for WhatsApp Business

WhatsApp Business can be downloaded from the Play Store for free and was born in order to help businesses develop a business profile on the app. It is very similar to the conventional app edition with its features and user interface.

Step 2: Create a page for Business 

You will have to build your business profile once you have downloaded and activated the software on your smartphone. It is important to remember that you cannot use the same phone number you already use for WhatsApp, and you will need to purchase a new one that will be explicitly dedicated to your business.

You will be asked to verify your phone number once the app is opened, select the name of your company (Note: it cannot be changed later), and set up a profile image.

You would have to: To update your WhatsApp business profile,

  • Open WhatsApp Business > press the Menu > Settings > Company Settings > Profile button
  • In the upper right corner, click 'Edit'.
  • Modify the fields and save the modifications.

Step 3: Set opening hours, messages of welcome, and company description.

One of the most significant differences you can find from the conventional app is this section of settings. It's possible to set up from here:

  1. Opening Hours of your company.
  2. A welcome message will be received when the customer gets the first message.
  3. Notice of absence is sent when you are contacted outside the opening hours.
  4. Fast responses that allow you to answer the frequently asked questions of your users quickly.

Step 4: Download WhatsApp Web

You will have to decide which method to use to control your chats in this process. You can select WhatsApp Web, the desktop interface that allows you to respond to conversations from your PC. If you are just starting out, expecting a low number of messages, and do not employ anybody, you can alone handle the chats.

Step 5: Advertise the presence of your company on WhatsApp online as well as offline.

You will have to ensure that customers find you at this stage. In reality, you don't have the option of being searched by name or location on WhatsApp; you would have to provide your customers with your phone number in order to enable them to reach you.

- You can do this either by printing the number on your sign or on your receipts in your brick and mortar shop or by using a click-to-chat widget online from your Google MyBusiness account, your Facebook page, or from your blog.
- You can also advertise your company with advertisements that lead the user to directly start a conversation with you for the most tech-savvy.
Step 6: Handle incoming chats and begin sales.

You will eventually start talking with your users and selling your goods and services once you have taken these steps.

Now it's your turn: you can use this communication platform to direct your contacts towards the purchase and, why not, help them in the post-sale process, based on the quality of your goods and services.

Benefits of doing your Business through WhatsApp

  1. You can build a trusted profile for your company through WhatsApp.
  2. You can insert a message if you can't respond so that your customers know when to expect a reply. You can also formulate a welcoming statement for your clients to introduce your business.
  3. You can revert to potential clients with auto-responds to save time and effort.
  4. You can arrange your contacts or chats with labels to locate them again quickly.
  5. You can set up a contact list for customers.
  6. Quick replies allow you to save and reuse frequently sent messages so that you can quickly answer popular questions in no time.
  7. WhatsApp is cost-effective.
  8. You can explicitly promote the product or service.

Eighty-four percent of online sharing is now done on private platforms like messaging applications. Even if you don't have WhatsApp for your business's commercialization, your competitors are likely to use it already to expand their scope of your content. Furthermore, messaging applications such as WhatsApp have impressive interaction rates: 98% of mobile messages are opened and read, 90% opened up within three seconds of receipt.

WhatsApp is best used by many of your customers for business purposes. It is probably already in use. There are more than 60 billion messages sent every day on WhatsApp. You can use Messaging Apps for your regular contact if your customers and clients are younger. WhatsApp can be a crucial way to exchange content with the public through the darker social framework, as opposed to more public networks where people share content via a channel like e-mail or messaging apps.

We hope this helps you expand your business by providing a comfortable and easily accessible medium to your customers.

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