The Managing Editor will be responsible for the coordination of all digital and print content produced by the content team.

The right candidate will have experience in cross-channel content marketing and content optimization including text, audio, video, image content, social media marketing, and search marketing.

The Managing Editor is a creative marketing mind with the ability to organize projects, meet deadlines, and manage a team. The ability to interpret analytics and troubleshoot web related technical issues is a plus.

This position requires experience in using digital and print content to support strategic organizational objectives.

Primary Roles & Responsibilities:

- Creation of standard operating procedures (SOPs) for the planning, execution, optimization, distribution, and amplification of the organization’s content.

- Defining, creating, and upholding the organization’s Style Guide. Overseeing the scheduling, publication, and overall consistency of YESHELLO’s content assets.

- Coordinating day-to-day editorial operations, managing in-house and outsourced content creators, editors, graphic designers, videographers, developers, etc.

- Reviewing all assignments before publication to ensure material is accurate and on-brand.

- Leading and directing the work of content produced by content team members including text, images, audio, and video, making sure all team members are on task and meeting deadlines.

- Assisting in ideation, planning, and execution of the editorial and content marketing calendar that attracts and appeals to the organization’s various customer avatars.

- Monitoring and reporting on content marketing metrics and KPIs.

- Ensuring readability of content by identifying and correcting mistakes in grammar, punctuation, and spelling.

- Checking accuracy of facts, dates, names, captions, statistics, etc. located in all content.

- Maintaining consistency of the brand by upholding the organization’s style guide standards on tense, voice, tone, and the spelling/capitalization of certain words as they relate to the organization.

- Identifying successful content and mapping out new ways to repurpose (i.e. a blog post into a YouTube video) to amplify the organization’s message.

- Creating copy, engaging headlines and subheads, proofreading, and deep line editing for spelling, grammar, and brand consistency.

Secondary Roles & Responsibilities:

- Creating content that is optimized for search and social media traffic.

- Producing and/or directing video content for YouTube and other video platforms.

- Locating and/or initiating creation of engaging and relevant images to complement stories.

Necessary Skills:

- Content Marketing – Demonstrated experience with successful management and execution of a content marketing strategy.

- Leadership – Successful experience leading a team in a project driven environment.

- Editing – Proven editorial skills including strong language skills and the ability to adjust content to remain consistent with brand, style, and tone.

- Copywriting – An understanding of how to create and present content that persuades.

- Lead Generation – Demonstrated experience with using digital and/or print content to generate leads and sales.

- Organization: Demonstrated ability to multi-task and meet a variety of deadlines.

- Critical Thinking – Ability to identify trends and adjust strategy using analytical and quantitative problem-solving.

- Communication Skills – Superior ability to create compelling narratives for internal and external audiences.

Bonus, Nice to Have Skills:

– SEO

– A demonstrated ability to drive traffic to web properties from search engines.

Social Media Marketing

– Proven experience using social media channels to distribute and amplify the organization’s content, manage reputation, develop relationships, and drive website traffic.

Blogging

– Successful management of a business blog that furthers organizational goals.

WordPress

– The ability to create content within and troubleshoot issues with the WordPress platform.

Analytics

– An excellent command of analytics platforms, such as Google Analytics or Omniture, to adjust marketing strategy and tactics.

Coding

– Familiarity with HTML and CSS is required; more advanced knowledge of PHP and JavaScript preferred.

Journalism

– Demonstrated experience in investigating and producing research-based content.

Necessary Knowledge:

- Google Drive, Docs, Sheets, Slides, Gmail

Necessary Education & Experience:

- 3+ years professional experience

Bonus, Nice to Have Education & Experience:

- Technical Training

- Industry Recognised Certifications

- Bachelor’s Degree

- Master’s Degree

Company Information:

YesHello - Your Team Inbox For WhatsApp. YesHello is based in Damansara, Kuala Lumpur and our focus is to help small businesses, agencies, and marketing professionals take advantage of Conversational Marketing to transforms how businesses use WhatsApp more productively.